Brand awareness is a very important part of growing and building any business. How can you create brand awareness? Well there are many, many ways that you can do this. The first and foremost thing you should do is create or get a professional logo designed. Why is this important you may ask is because this is the first investment in your company and it is the first impression that your customer will have when getting to know your company. This design should be simple, easy to read, and keep in mind the many different forms of marketing you may use this logo for. You don’t want to keep changing this all the time or use a multitude of variations or no one will know if it is the same company or not. Now companies will commonly update their logo with subtle changes from time to time but generally it is no more then once a year or even every other year.